← Glossary

Content import

What it is: Content Import pulls your existing published pages from your connected WordPress or Wix site into BurstWriter — including posts and pages BurstWriter never wrote, and content from before you started.

Why it matters: BurstWriter can only refresh and interlink content it can see. Importing makes your old pages — the thin, dated ones dragging your domain — visible to Content Refresh and the internal-linking engine, so they can be improved and woven into your topic clusters.

Goal: improve and interlink your whole site's content safely. Import is idempotent (running it again never creates duplicates), and the ranking-protection guard still stops any well-ranking page from being rewritten — so importing is safe even for pages that already rank.