- "Reviewed by" lineAn expert-reviewer credit that signals the content was vetted by a qualified person.
- AI AutoPilotOne-click AI generation of a complete, ready-to-review article.
- AI Learning MeterA 0–100 gauge of how well the AI has learned your site and preferences.
- AI Overview / Generative Engine Optimization (GEO)Optimizing content so AI answers (like Google AI Overviews) cite you.
- AI SuggestionsAI-picked article topics tailored to your site’s content gaps.
- AnalyticsTrack clicks, impressions, and rankings to see what's working.
- Anchor textThe visible, clickable words of a link.
- Article schemaStructured data that identifies the page as an article, with its author and dates.
- Author bylineThe visible "By [Author]" line that attributes an article to a real author.
- Authority links / External citationsLinks out to reputable sources that back up your claims.
- Auto SchedulerHands-off publishing on a schedule you set once.
- Average positionYour typical ranking spot in Google results for a query.
- Average positionYour typical ranking spot for a query in search results.
- Bing Webmaster ToolsBing’s free dashboard for how your site performs in Bing search.
- Brand LibraryThe central store of your brand identity the AI writes from.
- Brand voiceThe tone and style the AI writes your articles in.
- BurstAgentAI research assistant — discover article ideas, content gaps, trending topics, and turn customer questions into content.
- Business AddressA business's street address — a core local-SEO trust signal that powers LocalBusiness structured data.
- Business TypeWhether a business is Retail/Storefront, a Service business, or an Online Store — used to tailor local references and structured data.
- CannibalizationTwo of your own pages competing for the same keyword and splitting traffic.
- Cannibalization resolutionA recommended, advisory fix for each cannibalization conflict — you apply it; your live site never changes on its own.
- Canonical URLThe one "official" address for a page when duplicates exist.
- Canonical URL enforcementAutomatically setting each article’s canonical URL to its own address on publish.
- Categories & tags (taxonomy)How your posts are grouped and labelled in your CMS.
- Click-through rate (CTR)The share of searchers who click after seeing you (clicks ÷ impressions).
- Client BillingTrack the monthly fees you charge each client — paid, due, and overdue — with revenue trends.
- Client InformationA client's name, contact email, and domain stored on their BurstWriter record.
- Client OnboardingSend each client a private no-login link to collect their site, brand, and content preferences.
- Command CenterYour home base — performance, recent activity, and what AI is working on.
- Competitor gapA keyword your competitors rank for on page one that you don’t — a ready-made article opportunity.
- Connection requirementsWhat each client connection needs — publishing & onboarding use no-login links; Google Search Console needs a portal account + sign-in.
- Content decayThe slow erosion of an article’s rankings and traffic over time.
- Content gapA topic your audience searches for that your site does not cover yet.
- Content importPull your existing site pages into BurstWriter so old content becomes refreshable and linkable.
- Content refreshUpdating an older article so it stays accurate and keeps ranking.
- Content Refresh ScoreA single 0–100 priority score for which article to refresh next.
- CPC (cost per click)What advertisers pay per click for a keyword — a signal of its commercial value.
- Crawl budgetHow much time/attention a search engine spends crawling your site.
- Crawl errorsProblems search engines hit when fetching your pages — 404s, 5xx, redirect chains.
- Declining contentAn article losing search traffic over time — a sign it needs a refresh.
- Domain intersectionThe set of keywords two sites both rank for — the overlap that defines a competitor.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Google’s quality signals: real experience, expertise, authority, and trust.
- FAQ schemaStructured data that marks the questions and answers in an article.
- Featured imageThe lead image that represents an article.
- Featured snippetThe boxed answer shown at the top of some Google results.
- Fix-upsQuick technical-completeness fixes — a missing featured image or metadata.
- Focus keywordThe main search phrase an article is built to rank for.
- Get StartedA quick guide to setting up and getting the most from BurstWriter.
- Google Indexing APIA direct line to ask Google to crawl a specific page right away.
- GSC (Google Search Console)Google’s free tool showing how your site performs in search.
- GSC connection statusWhether a WORKING Google Search Console connection exists for a site — connected, reconnect needed, or not connected.
- Help & GuidesGlossary, FAQs, and how-to guides for every feature.
- HowTo schemaStructured data that lays out the steps of a how-to article.
- ImpressionsHow many times your site appeared in search results.
- Inbound links (Fix links)Links from your other articles pointing at a page — orphans have none, and the backfix adds one.
- IndexNowA protocol that instantly tells search engines a page is new or changed.
- Intelligence Score (now the AI Learning Meter)Renamed — this is now the AI Learning Meter.
- Internal linkingLinks between your own articles that pass authority and aid navigation.
- JSON-LDThe format Google recommends for adding structured data to a page.
- Key TakeawaysA scannable, answer-first summary at the top of each article.
- Keyword cannibalizationCompeting against yourself — two of your pages target the same keyword.
- Keyword competitionHow many advertisers bid on a keyword — distinct from organic difficulty.
- Keyword difficultyA 0–100 score for how hard it is to rank on page 1 for a keyword.
- Last updated dateThe visible date showing when an article was most recently revised.
- Link IntelligenceSee which articles link to each other and which need more internal links for SEO.
- Link opportunitiesArticles with an internal-linking gap — nothing links to them, or they link to nothing.
- llms.txtA root file that helps AI search engines understand and cite a site.
- Local articles per dayPremium: how many local articles AutoPilot writes per day — one for a different town each time.
- Local Business schemaStructured data that identifies a local business — its name, address, and the areas it serves.
- Local SEOOptimizing content to rank for searches in your service area.
- Local SEO town rotationPremium: rotates a real town from your service-area county into each local article, one at a time.
- Long-tail keywordA longer, specific search phrase with less competition.
- Meta descriptionThe short summary shown under your title in search results.
- My ArticlesAll your articles — drafts, scheduled, and published — in one place.
- Organic competitorA site that ranks for many of the same Google keywords you do (or want to).
- Orphan pageA published page that nothing else on your site links to.
- Performance TrendsA rolling view of how your search traffic is moving week over week.
- Pillar article vs supporting articleA broad hub page vs the focused articles that link up to it.
- Plan limitsHow many articles your subscription allows each month.
- Product linksTrackable links to your products that the AI can weave into articles.
- Product schemaStructured data that describes a product featured in an article.
- Product-led contentArticles built around one of your products as the solution.
- Publish mode (Draft / Live)The hard ceiling that controls whether articles can go live.
- Publishing cadenceHow often BurstWriter publishes new articles.
- Ranking opportunity (rank 5–20)An article on page 1–2 of Google that a small refresh could push to the top.
- ReadabilityHow easy your content is to read and skim.
- Refresh vs. rewriteWhen to update an existing article vs. start over with a new one.
- robots.txtA file that tells crawlers which parts of your site they may visit.
- robots.txt verificationChecking that your robots.txt file isn’t accidentally blocking search engines.
- Schema markupHidden code that tells search engines exactly what your page is about.
- Search engine indexingGetting your page into a search engine’s database so it can appear in results.
- Search impressionsHow many times your page appeared in Google search results.
- Search intentThe real goal behind a search — to learn, compare, or buy.
- Search volumeHow many times a keyword is searched on Google per month.
- SEO plugin score (Rank Math / Yoast)The plugin’s own checklist gauge — not a Google ranking factor.
- SEO scoreA 0–100 estimate of how well an article is optimized to rank.
- Service areaThe towns, cities, or radius your business serves and wants to rank in.
- Service Area / Counties ServedThe counties a business serves. BurstWriter grounds local content in real towns within them (US Census data).
- Service schemaStructured data that describes a service business and the counties / areas it serves.
- SettingsManage your account, publishing, integrations, and preferences.
- Share of voiceHow much of the available search visibility for your keywords you capture versus competitors.
- Site analysisHow BurstWriter studies your site to ground its strategy.
- SitemapA file listing your pages so search engines can find them all.
- SocialBurstA companion tool that turns published articles into social posts.
- Structured dataThe umbrella term for the labelled code that helps search engines read a page.
- Title & meta refreshThe lightest refresh — rewriting the title and meta description to lift clicks.
- Title tagThe clickable headline your page shows in search results.
- Topic clusterA group of your articles covering different angles of one subject.
- Topic CoverageA map of your topic clusters, each marked Strong, Building, or a Gap.
- Topic queueThe pipeline of upcoming article topics waiting to be written.
- Topical authorityBeing seen as a go-to source because you cover a subject thoroughly.
- Topical clusterA group of related articles linked around one core subject.
- Trust signals (E-E-A-T)The on-page cues that tell Google your content is credible and trustworthy.
- Word countHow long an article is, in words.
- WordPress ConnectionConnect your WordPress site so BurstWriter can publish to it and ground articles in your real content.
- Write ArticleWrite a single article yourself with AI help on topic, SEO, and formatting.
- YMYL (Your Money or Your Life)Topics that can affect a person’s health, finances, safety, or wellbeing.