← Glossary
Product schema
What it is: Product schema describes a product — its name, description, image, and (when available) price and availability — so search engines can present it richly. BurstWriter applies it to product-led articles that target a specific product.
Why it matters: for e-commerce content it can unlock richer Google results with product details, helping your articles stand out and pre-qualify clicks.
Goal: articles built around a product give search engines everything they need to show that product attractively.