← Glossary
Structured data
What it is: structured data is a standard, machine-readable way to describe what a page contains — the article, its author, the date, any how-to steps or FAQs, and products mentioned. It follows the shared vocabulary at schema.org.
Why it matters: search engines and AI answer engines can only feature what they confidently understand. Structured data removes the guesswork, making your pages eligible for rich results and AI Overview citations.
Goal: every BurstWriter article ships with the right structured data automatically, so your content is machine-readable from the moment it publishes.