Trust signals (E-E-A-T)

What it is: trust signals are the concrete elements on a page that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness — a named author, an expert reviewer, citations to reputable sources, clear dates, and transparency about how the content was produced.

Why it matters: Google’s quality raters and ranking systems weigh these signals heavily, especially for YMYL (Your Money or Your Life) topics. Content without them struggles to rank no matter how well-written.

Goal: BurstWriter adds these signals to every article automatically — author byline, optional reviewer, last-updated date, and a transparency footer — so your content earns trust by default.