Author byline

What it is: an author byline names who wrote an article, shown at the top ("By Jane Doe") and recorded in the page’s structured data as the author. BurstWriter adds one to every article, defaulting to your business name or a configured author.

Why it matters: anonymous content is a weak trust signal. A clear, consistent author — ideally a real person with a linked profile — is one of the simplest ways to strengthen Experience and Expertise in Google’s eyes.

Goal: every article is unmistakably attributed, building author authority over time.