YMYL (Your Money or Your Life)

What it is: YMYL stands for "Your Money or Your Life" — Google’s label for pages on topics that could impact someone’s health, financial stability, safety, or major life decisions. Examples: medical advice, investing, legal guidance, home safety.

Why it matters: Google holds YMYL content to a much higher quality and trust bar. Weak E-E-A-T on these topics is heavily penalized, while strong author/reviewer credentials are rewarded.

Goal: when your topics are YMYL, lean on author bylines and "Reviewed by" credentials so your content meets the higher bar.