Keyword difficulty

What it is: keyword difficulty estimates how hard it is to rank in Google’s top results for a term, on a 0–100 scale based on how strong the pages already ranking are. BurstWriter shows it as a colored badge: Easy (0–30), Medium (31–60), Hard (61–100).

Why it matters: a high-volume keyword you can’t realistically rank for is a trap. Pairing volume with difficulty finds the sweet spot — searched enough to matter, winnable enough to be worth it.

Goal: target high-volume, low-difficulty keywords you can actually rank for.