Local Business schema

What it is: LocalBusiness schema labels the page's business as a real, locatable business — its name, street address, website, and service area — in the format Google and AI engines read. BurstWriter adds it automatically when a client's Business Type is set to Retail / Storefront (and an address or service area is on file).

Why it matters: it's a core local-SEO signal (part of NAP — Name, Address, Phone) that helps a business surface in local results, map packs, and AI answers for nearby searches.

Goal: every article published for a storefront reinforces that it's a real local business worth showing to nearby customers.