Business Type

Business Type tells BurstWriter what kind of business the content is for, so it can optimize the right way:

• **Retail / Storefront** — customers visit a physical location. Content and structured data emphasize the business's city and address so it shows up in local and map searches.

• **Service business** — serves a local area or set of counties. Content emphasizes the service-area counties (grounded in real towns) so the business ranks for the “near me” and city/county searches that bring in local customers.

• **Online Store** — sells and ships anywhere with no local focus. Local references are left out so the content reads naturally for a nationwide audience.

Setting this correctly means each article is built for the searches that actually bring this business customers.