← Glossary
Business Address
Business Address is the business's street (physical or mailing) address. A consistent, real address is part of the NAP (Name, Address, Phone) signal that search engines use to trust and place a local business, and it powers the LocalBusiness structured data that search and map results read.
The service area's city, state, and ZIP are set separately under Local SEO — the address here is the business's own location.