Inbound links (Fix links)

What it is: inbound internal links are links from your other published articles that point at a given page. A page with zero inbound links is an "orphan" — nothing on your site links to it. The Fix links backfix finds a closely-related article (the source) and adds one relevant link from it to the orphan. You review and approve every suggestion first, and applying it updates only the BurstWriter copy of the source — you republish it separately to go live.

Why it matters: internal links pass ranking authority between your pages and help search engines discover and relate them. An orphan is cut off from that flow, so it struggles to rank no matter how good it is — and this is fixed by adding a link from another article, not by rewriting the orphan.

Goal: connect every article into your site's link graph so authority flows to it. BurstWriter only ever adds a genuinely relevant link (never forced), adds just one at a time, and leaves the source article's existing links and content untouched — so even a page that already ranks well is safe.