Link opportunities

What it is: on the Content Refresh page, Link opportunities are published articles with an internal-linking gap — either no other article links to this one (an inbound orphan), or it links out to no other articles.

Why it matters: internal links spread ranking authority across your site and help search engines discover and relate your pages. Under-linked articles miss easy ranking gains — and this is a separate concern from a content refresh: it is fixed by adding links, not by rewriting the article.

Goal: connect related articles so authority flows across your site and more pages rank — without touching content that is already working.