← Glossary
Content Refresh Score
What it is: the Content Refresh Score is one number (0–100) per published article that combines every signal BurstWriter has — how old it is, where it ranks (position 5–20 is prime), whether its traffic is declining, whether it gets impressions but few clicks, and how strong its topic cluster is. The breakdown is always shown, so it is never a black box.
Why it matters: instead of guessing or following rigid rules, you get a ranked list of exactly which content has the most upside to refresh — and a recommended action (light title/meta fix, expand the content, or a full refresh).
Goal: make "what should I update next?" a solved question — refresh the highest-impact articles first.