← Glossary
Search engine indexing
What it is: indexing is the step where a search engine crawls your page, understands it, and stores it in the index it searches when someone types a query. A page that isn’t indexed cannot rank — it simply doesn’t exist as far as search results are concerned.
Why it matters: new pages are often not indexed for days or weeks while crawlers get around to them. The faster a page is indexed, the sooner it can earn traffic.
Goal: BurstWriter actively pushes every new article toward indexing — refreshing your sitemap, pinging IndexNow, and (optionally) calling Google’s Indexing API — so pages get into the index in minutes, not days.